Personal Stylist


Amanda is in her late 40s, married to a chief executive and they have two teenage children.

She has been out of the full time corporate work force for fifteen years, being fully engaged as a mother. More recently, Amanda has taken a position as Board Chairman in the not-for-profit sector.

Amanda's many roles require her to attend a range of high profile events and the need for an outfit for one of these events, brought her to me initially.

Unsure of what to wear and if she already had something suitable, we revisited her wardrobe and put together a modern outfit with existing pieces in a new way. Whilst Amanda has some lovely clothing and accessories, this process made her realise that much of her wardrobe consisted of dated clothing that was aging and not reflective of her personality or lifestyle. The colours she wore were generally too dark, the fabrics heavy and overall her wardrobe was more consistent with her past corporate history than her current life. Amanda always understood what her personal style was but had difficulties translating that to her body shape and sourcing all the different elements.

From the success of her first styling session, she decided to work with me to build a modern wardrobe that reflected her personality and suited her body shape. We also address her hair style and colour updating it to complement her face shape and natural complexion.



  • Initial wardrobe audit and body shape analysis
  • Multiple shopping trips to reinvigorate her wardrobe
  • Personalised fashion research
  • Colour consultation
  • Shopping for seasonal wardrobe and special events
  • Hairstyle makeover
  • Photo shoot


When a stranger stopped me at the train station to tell me the dress I was wearing looked amazing I knew working with Annabel was a great investment. Since leaving the Corporate world I had always struggled with a "smart casual" look that would cover either a variety of events or lunch with friends without appearing too casual or too Corporate. As well as drawing on her wealth of knowledge Annabel took the time to understand what I was trying to achieve without applying a prescriptive formula. She was keen to impart her knowledge and I quickly learned to trust her judgement and to try her suggestions before making my mind up. I never felt pressured into buying something I didn’t like. She always explained what she was doing and what she was looking for so I now feel confident putting my own look together. Over the past three years I have transformed my look starting with a wardrobe audit, a colour consultation and a variety of shopping trips. Now it is common to be stopped and told I am looking good! 

CREDITS: Photography:Anthony Basheer, Hair/Makeup:Eve Flight